Italy Probes LVMH and Sephora Over Marketing to Minors

Italy's competition watchdog is investigating LVMH and Sephora for unfair practices. Officials inspected offices regarding adult cosmetics marketed to minors.

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The competition authority in Italy has initiated two investigations into entities owned by LVMH Moët Hennessy - Louis Vuitton, Société Européenne, according to a statement released on Friday. The probe centers on concerns regarding unfair commercial practices related to the promotion and use of adult-oriented cosmetics by minors.

The LVMH corporate logo is displayed on a desk during the 2025 annual results presentation in Paris, France, on January 27, 2026. REUTERS/Benoit Tessier
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