India Orders Crackdown on Nicotine Pouches

India has ordered state authorities to crack down on the illegal sale of nicotine pouches, citing severe health risks and rising youth consumption. The health ministry stressed that popular global brands lack regulatory approval and violate national drug laws.

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FILE PHOTO: A package of Zyn nicotine pouches in a photo illustration in New York City, U.S., March 27, 2026. REUTERS/Mike Segar/File Photo

India ordered state authorities during the third week of September to crack down on illegal nicotine pouch sales. The federal health ministry cited severe public health risks targeting young consumers. The crackdown targets brands like PHILIP MORRIS INTERNATIONAL's Zyn as illicit imports surge across domestic retail channels.

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