Smartphone market faces record 13.9 percent slump
Counterpoint Research has downgraded its annual forecast for the global smartphone market to a record 13.9 percent decline due to a severe memory chip shortage. While premium brands like Apple and Samsung remain resilient, budget manufacturers face significant supply disruptions and price hikes.
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Global smartphone shipments will fall 13.9% to 1.08 billion units this year as memory chip shortages worsen, according to Counterpoint Research. This forecast marks a downgrade from the 12.4% decline projected in February after the war in Iran squeezed global supply. Investors should monitor margin compression as manufacturers struggle to pass rising component costs to price-sensitive consumers.
