Coca-Cola CFO warns of Middle East risks into 2027
CFO John Murphy says Coca-Cola is managing Middle East risks while adjusting prices for consumers. He expects regional instability to persist through 2027.
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Coca-Cola CFO John Murphy is adjusting product formats to address uneven consumer demand across different income groups. The beverage giant raised its annual profit target in April despite navigating geopolitical disruptions. Maintaining affordability for lower-income segments is critical as regional conflicts impact global fuel costs and inflation.
