Chery Plans European Production Expansion via Partnerships
Chery is seeking European partnerships to utilize existing factories for production. The move aims to meet rising demand and navigate regional trade tariffs.
CHERY AUTOMOBILE CO LTD-H is actively exploring opportunities to expand its vehicle manufacturing footprint in Europe by forming strategic partnerships with local automakers to utilize existing production facilities. This strategy, which prioritizes the use of established infrastructure over the costly construction of new plants, was detailed by senior executives during a brand launch event in France for the company’s Omoda and Jaecoo lines.
Lionel French Keogh, the company’s chief commercial officer for the French market, confirmed that the automaker is scouting for additional production capacity across the continent. Chairman Yin Tongyue emphasized that the company prefers to leverage existing capacity to accelerate its regional growth while maintaining operational efficiency.
