CarMax appoints former IHG head Keith Barr as new chief executive

Used-car retailer CarMax has appointed Keith Barr to lead its turnaround efforts amid falling demand. The former IHG executive takes charge on March 16, 2026.

洞察:
CarMax, Inc. announced today, February 12, 2026, that it has named Keith Barr as its next chief executive, effective March 16. The leadership change occurs while the company is implementing a turnaround plan amid weaker demand in the used vehicle market and significant margin pressures. Following the announcement, shares of the company dropped by more than 5% in early trading.
CarMax logo is seen in this illustration taken June 27, 2022. REUTERS/Dado Ruvic/Illustration
CarMax logo is seen in this illustration taken June 27, 2022. REUTERS/Dado Ruvic/Illustration
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