Business Insider to Cut Under 5% of Newsroom Positions

Business Insider is laying off less than 5% of its newsroom to focus on core audience areas. The move comes as AI search tools impact traditional traffic.

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Business Insider will cut fewer than 5% of its global newsroom staff as the media company realigns editorial coverage. The company employs around 250 newsroom staff and laid off 21% of its workforce in 2025 and 8% in 2024. The realignment reflects broader challenges facing digital publishers as AI-powered search results reduce web traffic.

Adapting to the AI Search Shift

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