BAT CEO says US import ban could cut illegal vape sales by a third

British American Tobacco expects a potential US import block to reduce unregulated vape sales significantly. Any market impact is unlikely to occur before 2027.

洞察:
British American Tobacco p.l.c. stated on February 12, 2026, that a potential move by the United States USUS to block imports of some disposable vapes could reduce the share of unregulated e-cigarette sales in the country by roughly one-third. The company, which is headquartered in the United Kingdom GBGB, noted that such an action would materially change the composition of the U.S. e-cigarette market and affect tobacco companies' vape and traditional tobacco sales.
A person holds a disposable vape for a photo while vaping in London, Britain, May 30, 2025. REUTERS/Isabel Infantes
A person holds a disposable vape for a photo while vaping in London, Britain, May 30, 2025. REUTERS/Isabel Infantes
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