Asda annual profit falls 33 percent amid price cuts

Asda reported a 33 percent drop in annual core profit to 764 million pounds due to price cuts. March sales rose 1.2 percent as the group seeks to recover.

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The United Kingdom supermarket chain Asda has reported a 33% decline in its annual core profit, a result the company attributes to an aggressive price-cutting strategy aimed at reclaiming market share. For the 2025 fiscal year, the retailer posted an adjusted EBITDA of 764 million pounds ($1.02 billion), down from the previous year, while total sales excluding fuel fell by 3.3% to 21.0 billion pounds.

A motorist refuels their vehicle at an Asda supermarket petrol station in Birkenhead, United Kingdom, captured in July 2023. REUTERS/Phil Noble/File Photo
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