YouTube increases monthly subscription fees in the US
YouTube raised US subscription prices today with the standard Premium plan increasing to $15.99. This marks the first price hike for the service in three years.
YouTube, a subsidiary of ALPHABET INC-CL A, has implemented its first subscription price increase in the United States in three years. The adjustments, which affect several service tiers, are scheduled to take effect starting with the next billing cycle as the platform moves to address rising content and operating costs.
Under the updated pricing structure, the standard individual YouTube Premium plan has increased from $13.99 to $15.99 per month. The family plan is seeing a $4 increase, bringing the new monthly rate to $26.99. Additionally, the YouTube Lite tier, which offers ad-free viewing for most videos but excludes YouTube Music Premium and continues to show ads on Shorts and music content, is now priced at $8.99 per month. The standalone YouTube Music Premium service has also been adjusted upward by $1 to a monthly fee of $11.99.
