Unilever buys Grüns to expand beauty and wellbeing units
Unilever will acquire U.S. supplements brand Grüns for an undisclosed sum. The move marks its first deal since selling its food business to McCormick.
UNILEVER PLC-SPONSORED ADR has announced its acquisition of Grüns, a supplements brand based in the United States. While the financial terms of the transaction were not disclosed, the move underscores the consumer goods giant's strategic pivot toward the high-growth beauty and wellbeing sectors. This purchase represents the first major acquisition for Unilever following its agreement to sell its food division to the spice manufacturer MCCORMICK & CO-NON VTG SHRS. The shift highlights a broader organizational effort to streamline operations and focus on categories with stronger long-term expansion potential.
