Toyota names finance chief Kenta Kon as next chief executive to lead competition against Chinese rivals

Toyota Motor Corporation 7203.T announced on February 6, 2026, that it has named finance chief Kenta Kon kenta kon as its next chief executive. The leadership transition is scheduled for April 1, when current CEO Koji Sato koji sato will step down to become vice chairman. Koji Sato koji sato will also take on a newly created role as chief industry officer. This management change is intended to speed internal decision-making within the Japan JP based automaker as it faces intensifying competition.