Tequila maker Becle warns of lower 2026 sales in the US
Becle expects lower 2026 sales as it restructures its US distribution network. The tequila maker faces shrinking demand and a turbulent trade environment.
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BECLE SAB DE CV, the world's largest tequila producer, has warned of a difficult 2026 as it restructures its distribution network in the United States amid shrinking demand for spirits and a turbulent trade environment. The company, which owns the Jose Cuervo brand, ended its partnership with a major distributor in February following a chaotic market exit in California late last year.
The distiller is currently prioritizing the establishment of new partnerships, though executives acknowledge that the scale of these changes will likely result in a transition year.
