Tata Motors taps Chery for premium Avinya electric cars
Tata Motors will leverage a platform from China's Chery to build its premium Avinya electric vehicle brand after previous plans with Jaguar Land Rover were shelved. The first model is expected to launch in 2027 as the Indian automaker seeks to maintain its market lead through Chinese technology.
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TATA MOTORS LTD /NEW will use an electric vehicle platform from CHERY AUTOMOBILE CO LTD-H to build its premium Avinya brand in India. The partnership replaces a shelved plan with Jaguar Land Rover to maintain the manufacturer's domestic market lead. Access to Chinese technology allows Tata Motors to bypass years of research and development costs as global competition intensifies.