Roku Raises Annual Platform Revenue Forecast to 5 Billion
Roku expects platform revenue to grow 21 percent this year as advertisers maintain spending. The new 5 billion dollar forecast exceeds previous projections.
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ROKU INC raised its 2026 platform revenue forecast to $5 billion, representing a 21% growth rate. The projection exceeds the previous estimate of $4.89 billion as advertisers maintain spending on the streaming platform. For investors, the upgrade signals Roku's ability to capture shifting marketing budgets as traditional television viewership declines.
