Travel shares rise as OpenAI shifts booking strategy

Shares of major online travel agencies experienced a significant rally on Thursday following reports that OpenAI is pivoting its strategy regarding direct commerce integrations. The market reaction comes amid easing concerns that artificial intelligence platforms might eventually displace traditional travel intermediaries.

Expedia Group, Inc. saw its stock price climb more than 12% during the session. Meanwhile, Booking Holdings Inc. and Tripadvisor, Inc. recorded gains of 8% and 5% respectively.