Mercedes-Benz to Challenge Tesla with New Autonomous System in US

Mercedes-Benz plans to launch its MB.DRIVE ASSIST PRO in the US, marking a significant challenge to Tesla's dominance in urban autonomous driving. The system, priced at $3,950 for three years, has already proven successful in China.

洞察:
Mercedes-Benz Group AG has announced the upcoming launch of its advanced driver-assistance system, MB.DRIVE ASSIST PRO, in the United States later in 2025. This move represents a significant challenge to Tesla Inc. , which currently holds a monopoly in the urban autonomous driving market for consumer vehicles in the US. The new system is priced at $3,950 for a three-year subscription, substantially lower than Tesla's Full Self-Driving package, which costs approximately $8,000 for a one-time purchase or $99 per month.
The Mercedes-Benz logo is visible in this illustration taken on July 28, 2025. REUTERS/Dado Ruvic/Illustration
The Mercedes-Benz logo is visible in this illustration taken on July 28, 2025. REUTERS/Dado Ruvic/Illustration
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