Lululemon Resumes Get Low Sales Amid Governance Tensions
Lululemon has resumed sales of its Get Low leggings after addressing consumer complaints about transparency with updated sizing guidance.
洞察:
Lululemon Athletica Inc. has resumed online sales of its Get Low workout line after pulling it from its website due to consumer complaints that the leggings were see-through when bending or squatting. Rather than redesigning the $108 leggings, the company opted to address the issue by updating product guidance, recommending customers size up and pair the leggings with skin-tone, seamless underwear. This decision comes during a turbulent period for the company, marked by the recent departure of CEO Calvin McDonald calvin mcdonaldin December after nearly seven years at the helm.
