Kia Raises Investment and Lowers 2030 EV Sales Target

Kia Corp will invest 41.4 trillion won through 2029 but cut its 2030 electric vehicle sales target by 20%. Shares fell 4.2% after the investor presentation.

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South Korea based automaker KIA CORP has announced a significant expansion of its investment strategy, pledging to increase spending by 30% over the next four years. According to an investor presentation on Thursday, the company plans to commit 41.4 trillion won ($27.95 billion) between 2026 and 2029 to bolster its efforts in vehicle electrification, software technology, and other future-oriented business sectors.

A Kia EV6 GT is showcased during the 2025 Seoul Mobility Show in Goyang, South Korea, on April 3, 2025. REUTERS/Kim Hong-Ji
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