India rejects Philip Morris lobbying and maintains ban on e-cigarettes

India has rejected a lobbying push by Philip Morris to lift its e-cigarette ban. Officials confirmed the 2019 law remains in place to protect public health.

洞察:
The Government of India (Health Ministry) announced on February 11, 2026, that it will not revoke, amend, or relax the 2019 ban on e-cigarettes, while explicitly prohibiting heat-not-burn tobacco devices. This definitive policy decision prevents Philip Morris International Inc. from obtaining the regulatory permission required to market its IQOS (heated tobacco product) in India ININ. By maintaining this stance, the ministry preserves the country's existing tobacco-control measures and blocks the introduction of alternative nicotine delivery systems.
A woman poses with a cigarette in front of the Philip Morris International logo in an illustration taken on July 26, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
A woman poses with a cigarette in front of the Philip Morris International logo in an illustration taken on July 26, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
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