Imperial Brands Shares Drop After Market Share Warning

Imperial Brands shares fell over 8% after the firm warned of market share losses in its core regions. The firm expects modest profit growth for the first half of 2026.

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The tobacco manufacturer IMPERIAL BRANDS PLC saw its shares drop by more than 8% on Tuesday after warning of market share losses across its most significant territories. The company, which produces well-known brands such as Winston and Davidoff, reported that first-half profit growth is expected to be modest, making the firm reliant on a stronger second half to achieve its annual targets. This decline represents the sharpest one-day fall for the company's stock since September 2019.

An illustration featuring the Imperial Brands logo alongside a woman with a cigarette, captured in July 2022. REUTERS/Dado Ruvic/Illustration
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