Global wine trade and consumption reach multi-decade lows
Global wine consumption hit a 68-year low in 2025 as U.S. tariffs hurt trade. The OIV says exports fell 4.7% as the sector adapts to changing consumer tastes.
Xurve View
Xurve View
The International Organisation of Vine and Wine reported global wine exports fell 4.7% in volume to 94.8 million hectolitres in 2025. Export values dropped 6.7% to 33.8 billion euros as United States tariffs and economic pressures curbed demand. Exports and consumption had already recorded their lowest levels in 2024 since 2010 and 1961, respectively.
