Ford Reports 6% Sales Growth, Announces $19.5 Billion EV Writedown

Ford's 2025 sales grew by 6% to over 2.2 million units, driven by hybrid and Maverick truck sales. The company also announced a $19.5 billion writedown and a strategic retreat from electric vehicles.

洞察:
Ford Motor Company has reported a 6% increase in its annual sales for 2025, reaching a total of 2,204,124 units. This growth was primarily fueled by a surge in demand for hybrid vehicles, which saw a 22% increase to 228,072 units, and the popularity of the affordable Maverick truck, whose sales rose by 18% to 155,051 units. Despite these positive figures, Ford announced a significant $19.5 billion writedown and a strategic retreat from several electric vehicle models, marking a notable shift in its business strategy.
An employee polishes the 2025 Ford Maverick Hybrid pickup truck during the Los Angeles Auto Show, in Los Angeles, California, U.S., November 21, 2024. REUTERS/Daniel Cole
An employee polishes the 2025 Ford Maverick Hybrid pickup truck during the Los Angeles Auto Show, in Los Angeles, California, U.S., November 21, 2024. REUTERS/Daniel Cole
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