Luxury brands expand US footprint to target tech wealth
European luxury labels like LVMH and Moncler are increasing US store openings and fashion shows to capture spending from the AI and tech boom. This strategic shift aims to offset weak consumer confidence in Europe and China as North America becomes the primary driver for luxury retail growth.
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European luxury brands are pivoting to the United States to capture wealth generated by the AI boom and offset global economic weakness. North America accounted for 27% of global luxury store openings in 2025, surpassing Europe and China. Globally, new luxury store openings fell to their lowest level since 2020 as traditional growth engines in Asia and the Middle East stall.
