EU Proposes New Merger Rules to Support Innovation

The EU proposed new merger rules allowing firms to argue for benefits like sustainability. Regulators seek feedback until June 26 on the policy revamp.

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The European Commission proposed a revamp of European Union merger rules on Thursday midday to allow companies to argue for deal-related benefits. The overhaul follows requests from the telecom sector to facilitate "European champions" capable of competing with the United States and Asia. Investors may see easier paths for M&A in sustainability and innovation, though regulators maintain a high threshold for consumer price protections.

New Criteria for Merger Approval

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