EU excludes Apple Ads and Maps from Digital Markets Act rules

The EU ruled on Thursday that Apple Ads and Maps are not gatekeepers under the Digital Markets Act. Officials cited low usage for the final decision.

洞察:
The European Commission concluded today, February 5, 2026, that Apple Ads and Apple Maps should not be designated as gatekeeper services under the EU EUEU Digital Markets Act. This determination means that these platforms will not be subject to the gatekeeper obligations usually required in the EU EUEU, directly affecting their regulatory classification and compliance requirements for Apple Inc. .
An Apple logo is seen at the entrance of an Apple Store in downtown Brussels, Belgium, on March 10, 2016. REUTERS/Yves Herman
An Apple logo is seen at the entrance of an Apple Store in downtown Brussels, Belgium, on March 10, 2016. REUTERS/Yves Herman
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