China Media Group Secures 2026 World Cup Broadcast Rights

China Media Group (CMG) secured broadcasting rights for the FIFA World Cup 2026 less than one month before the tournament begins. The state-owned broadcaster reached the agreement following a visit to Beijing by FIFA Secretary General Mattias Grafstrom during the week. The deal ensures coverage for China as FIFA closes global media gaps in major markets.

### CMG Maintains Control Over World Cup Access The Yangtse Evening Post reported the agreement on Friday but did not disclose the financial terms or the duration of the deal. While FIFA concluded agreements in 175 territories in mid-May, negotiations in China and India remained active until the announcement. CMG traditionally secures these rights well in advance to maximize advertising revenue and promotional windows.