BMW Reports 3.4% Decline in U.S. Sales for Q4 2025 Amid Weak EV Demand

BMW's U.S. sales dropped 3.4% in Q4 2025, with a significant 45.5% decline in battery-electric vehicle sales. The company noted a shift in consumer preference towards plug-in hybrids.

洞察:
Bayerische Motoren Werke AG reported a 3.4% decline in its U.S. sales for the fourth quarter of 2025, selling 113,512 vehicles compared to 117,506 in the same period the previous year. This downturn was largely driven by a sharp 45.5% decrease in battery-electric vehicle (BEV) sales and a 25.6% drop in plug-in hybrid (PHEV) sales, signaling a significant softening in electric vehicle (EV) demand in the United States USUS.
The BMW logo is displayed at the 2024 Paris Auto Show in Paris, France, on October 15, 2024. REUTERS/Benoit Tessier
The BMW logo is displayed at the 2024 Paris Auto Show in Paris, France, on October 15, 2024. REUTERS/Benoit Tessier
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