Audi misses annual vehicle delivery targets amid tariff pressures and market competition

Audi reported 1.62 million vehicle deliveries in 2025, missing its target range. While electric vehicle sales rose 36 percent, overall volume fell 2.9 percent.

洞察:
Audi, the flagship premium brand of Volkswagen AG , announced on Wednesday, January 14, 2026, that it delivered 1.62 million vehicles in 2025. This figure represents a 2.9 percent decline compared to the 1.67 million units recorded the previous year. The results fell below the company's own stated target range of 1.65 to 1.75 million units for the annual period.
An Audi A5L Sportback is displayed during a media day for the Auto Shanghai show in Shanghai, China, April 23, 2025. REUTERS/Go Nakamura
An Audi A5L Sportback is displayed during a media day for the Auto Shanghai show in Shanghai, China, April 23, 2025. REUTERS/Go Nakamura
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