ADVANCED MICRO DEVICES is deploying a low-profile diplomatic strategy to capture market share in China as rivals face tightening restrictions. AMD currently holds 4% of the Chinese AI processor market while competitor NVIDIA CORP has seen its share drop to 50% a year ago at Computex Taipei, then effectively fall to zero this year. This divergence highlights how different corporate playbooks are navigating the world's most sensitive semiconductor landscape.
AMD and Nvidia CEOs show contrasting China strategies
AMD CEO Lisa Su maintained a low profile during recent meetings in China as the firm seeks to expand its market share. Nvidia faces greater pressure from curbs.
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### Contrasting Diplomatic Styles in Beijing AMD CEO Lisa Su maintained a quiet presence during her visit to the capital last week, focusing on developer events and high-level government meetings. This contrasted with Nvidia CEO Jensen Huang, who recently drew large crowds in Beijing while posing for photos and visiting local eateries. Su's approach included a formal meeting with Chinese Vice Premier He Lifeng, who stated that Beijing welcomes ADVANCED MICRO DEVICES to deepen cooperation within the country.
