Visa Sees US Holiday Sales Rising 4.5 Percent

Visa projects US holiday retail sales will grow 4.5 percent in late 2026, marking the fastest pace in five years. Consumers are expected to spend an average of 777 dollars despite ongoing inflation pressures.

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Shoppers walk at a store during Black Friday sales in the Manhattan borough of New York City, New York, U.S., November 26, 2021. REUTERS/Jeenah Moon

United States holiday retail sales will rise 4.5% year-on-year in late 2026, reaching the fastest growth pace since 2021, according to research by VISA INC-CLASS A SHARES. The forecast points to consumer resilience driven by solid income growth and household wealth. Investors are weighing how persistent price pressures will shape spending choices during the upcoming shopping season.

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